Measuring success – start small

June 12, 2011 by

One of the product challenges on the web concerns¬† product optimisation.¬† The value of product optimisation comes when one is able to allow decision making between competing alternatives, or where one is able to discover an error in design that can be rectified. Product measurement and optimisation can have a wide variety of goals including […]

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Persona

Persona

July 4, 2010 by

For effective, commercial, product development to take place it is essential to know the target users. One of the practical best practice methods to align the team on the target user is to develop and share a persona, for each key market segment. Meet Felix: A persona provides fictional descriptions of typically 3-8 different user […]

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