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Measuring success – start small

June 12, 2011 by aarnfeld

One of the product challenges on the web concerns  product optimisation.  The value of product optimisation comes when one is able to allow decision making between competing alternatives, or where one is able to discover an error in design that can be rectified.
Product measurement and optimisation can have a wide variety of goals including

Improvement of [...]

As product managers “choose the value” within the market to offer a successful strategy

January 5, 2010 by aarnfeld

As product managers when we work on “choose the value” we must understand the market environment within which we operate in order to build an effective strategy for our products as “CEO” for our product lines.  One of the most influential models to assist us in this task has been developed by Michael Porter, published [...]