Change management in product  design and product development

Change management in product design and product development

January 19, 2012 by aarnfeld

We have all experienced periods of great change during the product development process and our approach to change management is crucial to the ability of the product management function to add value to the business, rather than act as an obstacle.  We try to avoid having this scary face!
As individuals we can adopt the change [...]

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Product Managers as agents of change

January 9, 2012 by aarnfeld

As Product Managers we are involved in change on a permanent basis and it is a central requirement of our role to act as change agents.  We may not be referred to as “change managers” but it is a central aspect of product management to introduce change.  The level of change may vary from revolutionary [...]

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